
eCommerce
High-Performance Tech Hardware eCommerce Platform
Built a lightning-fast storefront that boosted sales by 20% and reduced page load times by 50%, delighting tech-savvy buyers.
Client: Consumer Electronics / Tech Hardware
PerformanceUXeCommerceWeb Development

Overview
For iottie, we developed an eCommerce site optimized for hardware specs and high traffic. Key features included faceted search, detailed product configurations, and secure checkout.
The Challenge
Slow page loads and poor search functionality were driving away knowledgeable customers who demand speed and precision.
Our Solution
- Migrated to a headless CMS with Next.js frontend
- Implemented Elasticsearch for instant faceted search
- Lazy-loaded images and critical CSS inlined for speed
- Secured checkout via PCI-compliant payment integrations
- Implemented Elasticsearch for instant faceted search
- Lazy-loaded images and critical CSS inlined for speed
- Secured checkout via PCI-compliant payment integrations
Results
25%
Cart abandonment down
35%
Search engagement up
50%
Page load time reduced:
20%
Sales uplift
By focusing on performance and precision search, we delivered a premium shopping experience—meeting the exacting standards of tech enthusiasts and driving measurable revenue gains.
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