Customizable Online Ordering for Sandwich Chain
Built an ordering platform that increased online orders by 45% and average order value by 20%.
Overview
For WhichWich, we developed a responsive web and mobile interface enabling customers to fully customize sandwiches, save favorites, and manage orders seamlessly.
The Challenge
The chain lacked a branded digital channel, forcing reliance on third-party apps with poor customization options and fees.
Our Solution
- Designed an intuitive step-by-step sandwich builder UI
- Integrated real-time ingredient availability checks
- Implemented secure checkout and loyalty program integration
- Built order-tracking notifications via SMS and in-app alerts
Results
Bounce rate reduced
Loyalty sign-ups
Average order value increased
Online orders up
Our bespoke ordering solution empowered WhichWich to own the digital experience—driving higher orders, greater customization satisfaction, and more direct customer engagement.
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